Hi, I’m Simran, a Visual Merchandising Expert with over five years of demonstrated expertise in Visual Merchandising, Operations, and Brand Activation.
Throughout my career, I have worked with top global brands like Nike and Adidas, where I have driven customer engagement, enhanced store aesthetics, and delivered impactful brand storytelling.I pride myself on being creative, data-driven, and highly collaborative, with a focus on delivering best-in-class customer experiences that generate a positive return.
At Nike, I served as a Visual Coach, leading visual merchandising initiatives to optimize product visibility and elevate store aesthetics. By executing Nike’s brand guidelines and seasonal campaigns, I helped enhance customer engagement and increase sales. I also played a key role in training store associates on visual merchandising techniques, ensuring consistent execution across the team. Working closely with store leadership and corporate teams, I provided feedback to continuously refine visual merchandising strategies and improve product presentation
My experience at Adidas allowed me to lead visual merchandising, in-store communications, and brand activation for Factory Outlets and Inline Stores across BC and Alberta. I developed visual strategies, led campaign launches, and created training programs for retail teams, empowering them with the tools to execute campaigns flawlessly. One of my key achievements was spearheading the opening of the Adidas Terrex Outdoor store in Kitsilano, where I partnered with district and store leaders to ensure a seamless launch, from product placement to staff training. I also led multiple Factory Outlet store openings, including Edmonton Commons, Grandview Corners, and Langley, where I planned store layouts, directed visual merchandising, and oversaw in-store communication.
My greatest strength is my ability to foster collaboration. I believe that a team can achieve remarkable things when everyone supports each other and values one another’s contributions. By creating an inclusive and respectful environment, I help teams innovate and succeed, always aiming to bring the customer journey to life in retail spaces.
Nike
Adidas
Reebok
MCA Merchandiser
Powerhouse Merchandiser
Old Navy
Brand Marketing
Brand Awareness
Visual Merchandising Strategies
Business Development
Microsoft Office
Visual Storytelling
Inter-Personal Communication
Analytical Skills
Product Photography
Gucci
Balenciaga
Lacoste
Swarovski
Ralph Lauren
Holt Renfrew
Outstanding organization and presentation skills, an open-minded innovator and strategic thinker
Hands-on experience with product branding, merchandising and execution
Ability to define project goals and develop benchmarks to gauge progress
Excellent interpersonal, problem-solving and documentation skills
Thrive in a multi-tasking, deadline orientated and fast-paced environment
Enthusiastic, having a passion for interacting/ cooperating with different people.
Excellent relationship management with stakeholders and partners, good team player